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21 Jul, 2017

The Launch

After months and months of designing, creating, sorting, organising and planning, the label is finally ready for launch, which is so exciting! Also crazy, but mostly exciting.

It's been amazing being able to have the production and manufacturing done on the Gold Coast. Supporting local and Australian business is something that is important to the brand, as well as supporting ethical manufacturing.


We had the photo shoot in May of this year with an amazing team of people: 

Photographers: Nick (@itsjoshmars) & Patricia (@patricia_cartmill_photography)

Models: Dani (@danibonnor) & Rach (@rach_mann)

Hair & Make-up: Shannon (@vlinderhmua) & Katerina (@katerinakotzapetros)

Accessories: The Sunday Co (@thesundayco_) & Country Road (@countryroad)


A special thanks to my fiance, sister and friend for being a huge help on the day!

20 Jul, 2017

The Design Phase

The aim was to design easy-to-wear comfortable dresses for all women that have something a bit extra in the way of style than the usual casual "t-shirt" dress. After coming up with the designs that are now available on the website, it was time to come up with the print options.


Each of the three prints were hand drawn on sheets of paper, scanned and altered into what you see now through Adobe Photoshop. It was a lot of fun creating them and it's a nice add on to say that these prints are unique to the label, and a limited edition feature.


 After finding the right sublimation source and manufacturer, and making and grading all of the patterns, it was time to turn the drawings into reality.

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