Recently our Designer Amanda Yarsley had a chat with Marissa from The Village Markets...
Tell us about your background, in a nutshell?
A: I was originally undertaking a Bachelor’s degree in Psychology whilst working casually in fashion retail, which was where I ended up finding my real passion. I decided to leave my current course to study Fashion Design and Technology and went on to work for a major Australian Swimwear brand.
What made you pursue your creative passion?
A: I’ve always enjoyed being creative. I love fashion and how there are no limits to what you can do with it. The support and encouragement I received from my fiancé helped push me to pursue my dreams too.
When did you take the plunge and start your own business?
A: The creative process began in 2016, but a lot of the hard work was done last year before the launch in late July 2017.
What does your brand consist of?
A: Women’s casual clothing. I wanted to start with a range of functional and comfortable women’s dresses and go from there. I have just introduced a range of t-shirts now too, which is pretty exciting.
Where is the label designed and made?
A: My whole collection comes from right here on the Gold Coast. The design process takes place in my Burleigh studio and is made locally here as well.
What inspires you?
A: Creating unique and fun staple pieces. I like getting inspiration from my environment, different eras and cultures, and I love the idea of reworking different elements of fashion. I don’t want to make disposable pieces – I’m not into fast fashion.
What are your plans for the brand and where do you hope it takes you?
A: My plans are to grow the brand into something amazing and unique, and I hope it takes me everywhere!
What were the biggest challenges when launching your brand?
A: Of course, taking the plunge financially was always in the back of my mind, but doing everything for the first time was the biggest challenge for me, especially as I was doing it all on my own. Each step was a learning curve, but I’m all the better for it.
What is the best thing about having your own business?
A: I love the freedom it gives me to pursue my ideas. Being in charge gives me a chance to explore creatively as well as being able to stick to my moral compass by using local companies in the production process and having the freedom to gather all of my materials from ethical sources.
One piece of advice for someone hoping to start their own small business that you wish you’d been told?
A: Start as soon as you can, and don’t listen to anyone telling you that you can’t. Figure out what you really want to do and don’t spend too much time trying to get it perfect before you start – you can always build and change things along the way.
To read the original article, click here. We'd love to hear your thoughts!
Say Hello and Good Morning to our new range of T-shirts! Inspired by our designer's love of food and a good pun, these cute AF tees are available online and you can catch us at The Village Markets in Burleigh Heads.
On Saturday we had our first appearance at The Village Markets on the Gold Coast. The weather could have been better, with on-off rain and high humidity, but it was still a good day.
There is such a good vibe at these markets, with plenty of food options and live music. The variety of stalls is great too. You can be sure to find at least one that you'll love! The consistent amount of market-goers makes for an energised atmosphere adding to the whole experience.
It's really nice being able to attend our local designer markets and meet new local customers as well as travelling customers too. You can be sure to find us regularly at The Village Markets, and if you haven't been yet and you're in the area, put it on your to-do list!
If you want to know a little more about the label and it's designer Amanda, read below an interview for the established fashion, beauty and lifestyle blog SASSYBELLA.com.
Q: It’s clear you have a real flair for design. Is this your first fashion venture or have you been in the industry for a while?
A: This is my first fashion venture, although, I have worked in the fashion retail industry for the past 9 years, and studied my Diploma of Fashion Design and Technology here on The Gold Coast.
Q: What inspired you to create your label, Amanda Monique?
A: I have always loved being creative and doing creative things, whether it’s drawing, painting or craft projects and I have always been a fan of making my own clothes too. Both my mum and grandmother sew, so I probably picked it up from them. I just wasn’t as good as them until I went to college. I loved the idea of creating my own prints and designing the clothes that I wanted to wear so I created Amanda Monique.
Q: How were you able to create dresses that flatter such a broad cross section of different body types?
A: After struggling to find clothes for myself, with most things made for a small bust, I wanted to create designs that would be flattering on girls or women with a bigger bust. I tried the styles on girls without a bigger bust and they still looked really good, just a little looser in the top. Because the styles come in at the waist, it doesn’t make them look too baggy on the slimmer girls, but also keeps the nice shape of the waist on the curvier girls. The styles were designed so that they could be worn either fitted to show the figure, or more relaxed and loose. The dresses look different but amazing on everyone and the style of fit you will get really just depends on your body type.
Q: Do the locally sourced fabrics you use also contribute to the fit?
A: They sure do. Having worked in fashion retail, I was exposed to a lot of different fabrics over the years, seeing how they wear, hang, wash, etc. My favourite soft, casual fabric for dresses and t-shirts is viscose jersey. I specifically wanted to use this fabric for that reason. There are some pretty rubbish types out there though, so it took a little while to find one that I was really happy with, that had the quality and feel that I wanted.
Q: We are glad you finally found the one! Your designs are not only designed in Australia but made her too. Why did you decide to keep your garments Australian made?
A: I wanted to keep the garments Australian made because I think it is really important to support not only the Australian economy, but local businesses. With everything outsourced to developing nations due to cruelly low labor costs it is damaging what we can offer in our own country, because how can anyone compete? It is more expensive to manufacture here, but I know that my garments are made ethically and locally and gives me a chance to be more hands on during the manufacturing process.
Q: Why is ethical fashion so important to you as a designer?
A: Ethical fashion is important because we should all be trying to better our world instead of doing anything to make a quick a buck. I want to be proud of what I am doing, and I don’t think I could be if I wasn’t doing it in an ethical way.
Q: It’s so unique that you hand drew all of your own prints. What was the inspiration behind them?
A: One of my friends loves a star print so I think that’s the main inspiration behind that one. I like the idea of using shapes, but not in a perfect way, so that was the x’s and triangles print, and I have a few pieces of jewellery with feathers or arrows, which I love, so this inspired me to create a print with these.
Q: What can we expect for future collections?
A: More prints for sure, but besides that, we will have to wait and see.
Interview by Kristy Hawkins for sassybella.com
Click here to read the original article.
They also design original and super fun pins! Find them on Instagram @thesundayco_
Viscose Jersey is a knitted fabric. The type used in Amanda Monique dresses is made up of 95% viscose and 5% elastane/spandex. It is super soft to the touch, light to mid-weight, stretchy and drapes beautifully, making it the perfect choice for comfortable casual dresses.
What is Viscose though? We've all heard of elastane, or spandex, or lycra, but viscose is a bit less commonly known.
Viscose is actually a type of rayon which is a man-made fibre. It shares similar properties to cotton, but is manufactured from regenerated cellulose.
Other benefits of viscose include:
- Retains brilliant colour
- Moisture absorbent (more so than cotton or linen)
Hopefully this has given you a better understanding of what viscose jersey is and why it has been chosen for our garment production.(https://www.barnhardtcotton.net/blog/q-and-a-what-is-viscose/)(http://www.swicofil.com/products/200viscose.html)
To take the best care of your viscose jersey dress, follow these care instructions:
- Cold machine wash on delicate cycle with like colours
- Do not soak, bleach or rub
- Do not tumble dry
- Dry flat in shade
- Gentle iron inside out
- Do not dry clean